This week we are talking all about offering free tasters for your course.
Why should you offer a free taster?
Free tasters are a great way of giving someone the opportunity to try your stuff before they make a purchase.
You see, selling anything is all about trust, but I feel like that is even more so when it comes to courses.
They need to trust that you know what you are talking about.
Trust that you can deliver the solution that you said you would deliver.
And they need to trust that they can learn from you… that you will have good quality content.
It’s highly possible that your customer has been burnt before. They’ve bought into the ideal that someone will fix their problems for them, or that something will offer the golden key to success. You’ve heard the sales pitch before… that one thing you need to know to make a million dollars… we’ll your customers have heard it too.
Because of this I find that people are now more tentative and careful about buying a online course.
Plus, they have grand expectations. If you’re sales page promises that you will do something for them, then you have to deliver. In spades.
So, the easiest way to show them that you can do all of those things, is to offer them a free taster, so that they can see for themselves.
What is a free taster?
Simply put, a free taster is a sample or a small part of your course given away for free.
This works with digital products of all types as well. You may have been offered a 30 day free trial to a platform in the past, or been given access to a demo version so that you can press all the buttons and see how it works.
What should you give away as a free taster?
There are lots of opinions for how much you should give or how long you give people access as part of a free taster or a trial.
Some people give away the first module, or a couple of videos. You might even be given free access (or almost free) to a full course or membership platform for a limited period of time. For example: First month for just $1
You may even given access to a “pre-module one” module built specially for giving people a taste of the content.
However, before you give away module 1, consider…
Module 1, or even pre module one is often ground work. It is the planning or prep that you need to do to get the most out of the rest of the course. And while this is a vital part of the course, it’s not always the most interesting or engaging.
If you are going to give a mini taster of your course, make sure the bit you give away is
– action filled
– get results as a stand alone
Give them an opportunity to try your stuff, so they can see what you can do for them.
Give them a chance to see what your style is like, how you present on video, even just to see if they like the sound of your voice.
Not only are you giving them a chance to really get to know you and your content, you’ll reduce the risk of people asking for refunds along the way.
So, what about you?
Do you offer a free taster? What is your opinion?
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