This week we are talking all about your free offer… that’s right, your opt-in.
There is lots to think about when it comes to offering something for free. You are providing a way for them to try you, to see what you are like.
This is vitally important when it comes to selling a course because they need to trust you to buy your course. They need to trust that you have the answers to their problems, that you know what you are talking about. They also have to trust they can learn from you.
Your free offer is extra important when it comes to selling a course.
I attended an event where I listened to Nathan Chan from Foundr magazine talk all things list building.
He covered A LOT of information, incredibly quickly, but the moral of the story was…
The more opportunities you give them to opt in, the more they will opt in.
Nathan shared 2 main ways in which they enable this…
1. Make sure your opt-in is available everywhere!
Header, footer, sidebar, landing page, social media channels etc, etc.
Rather than having your opt-in in just one spot on your website, make sure it is available everywhere. The easier it is to find, the more likely they are to opt in.
2. Offer them lots of different ways to try you.
The most successful opt-in they have to date is a free copy of their magazine. This makes perfect sense, they are giving you a chance to try their product for free.
But they don’t stop there. They also have lots of other offers like free ebooks, a podcast and webinars, to share some of the experts and stories that you are likely to find within their magazine.
They are providing you with lots of different ways to try their style of content, so that you can trust them, and trust that you will find their magazine valuable.
Apply this to your business.
Think about what people are coming to your course to learn and give them a little bit of that for free.
This needs to be done in a way where they can get a feel for the types of content inside your course.
If your course contains a lot of video, then your opt in should be video based.
If our course contains lots of templates, or audios, same logic applies.
Make sure your opt in reflects the course, the product you are going to be selling them. This way they get a feel for you and your content.
But, don’t leave it at just one.
When it comes to opt-ins there is no one right answer.
You will need to try lots of different things to find what works for you and your audience.
You don’t have to remove your existing offers to try new things though, just add a new one.
The more opportunities you give people to try you out, the more people are going to do it.
Reading stuff on the internet is great… but it’s time to apply this. Your challenges are:
1. Make sure your existing opt-in is available in lots of different places.
2. Create another opt in.
Don’t stop at just one offer. Think of another way you can offer people a bit of you, so they can learn to trust you and they can get a feel for your content.
Let us know…
What opt in do you already have available for your course?
And what are you thinking of building next?
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